The image of an organisation is its public faceā€”the perception it creates in the minds of its target audience. This perception, in turn, can influence consumer trust, loyalty, and purchasing decisions.

The perception of a company's image will have an impact on how the public perceives the business and the customers it may attract in both the short and long term. In a competitive space, your image can clarify why you are the better choice. Additionally, your projected image will assist you during times when trust is shaken.

Where you are seen and how frequently you appear can help build your company's name into a brand. Some companies, for example, prefer to be visible on Instagram, while others opt for an all-channel approach, believing that bigger is better. Sometimes, being focused serves you