Kendrick Lamar and SZA - All The Stars

Kendrick Lamar and SZA - All The Stars

Visually Arresting.

The song has cool beats, Kendric's flow, SZA's melodic chorus and slick undercurrent of blips to keep the song's pace and give it a contemporary feel. However, the song really shines in video presentation. The video is wrapped visuals and production value you just don't expect from someone classified as "a rapper". Kendrick and his team have been doing a lot of this — delivering the performance, creatively packaged, ready to seize attention.

As the lead single for the off the Black Panther movie soundtrack, the video achievies the aim of generating the attention of its primary audience.