JAY-Z - Family Feud ft. Beyoncé

JAY-Z - Family Feud ft. Beyoncé

A story. A mini-movie.

We are starting see an evolution of music storytelling. A music video was originally designed to showcase the artist and then their music. Family Feud, like other videos in the 4:44 showcase, isn't simply placing the spotlight on the musician, it's presenting iconography and messages that leave a definitive impression of the artist.

Beyoncé. A brand, enhancing the presentation.